Carmex Winter Ice Skating Mailer

This was my first mailer project developed entirely from initial concept through to final execution. I was responsible for sourcing all elements and securing brand partnerships, collaborating with Clipper Hot Chocolate and Glide at Battersea Power Station to gift ice skating tickets as part of the experience.

Inspired by the idea of ice skating, I designed the inner lid of the box with a magnetic surface and attached magnets to the Carmex lip balms, allowing them to glide across the base as if they were skating. This interactive detail brought a playful, wintery narrative to the design and elevated the unboxing moment.

From concept development and partnership outreach to assembly and distribution, I oversaw every stage of the process, ensuring the final mailer felt thoughtful, cohesive, and engaging.