Asda George Polar Express Event

For the ASDA George Christmas Family Event, we took over a vintage railway centre and transformed both an old train and the station itself into a magical, Polar Express inspired experience.

I designed detailed renders to reimagine the railway platform as Santa’s grotto, as well as developing the interior concept for the train, carefully considering layout, dressing, lighting, and festive detailing to create a fully immersive journey. The aim was to transport families into a nostalgic, storybook Christmas setting filled with warmth and wonder.

Seeing the space evolve from initial visual concepts into a real-life festive experience was incredibly special, and it was a privilege to be part of such a memorable event for families during the Christmas season.